Our Story

Where Wonder Begins

Since our founding in 1862, FAO Schwarz has been synonymous with world-class toy retail. From our flagship store on Fifth Avenue in New York City to the hearts of toy enthusiasts across the globe, we have been dedicated to providing extraordinary experiences for families everywhere.

Our Mission

At FAO Schwarz, we do not just sell toys; we connect people of all ages through wonder, surprise, and boundless imagination. Our mission is to create a vibrant sanctuary where creativity thrives, allowing every visitor—no matter their age—to rediscover their inner child.

A Legacy of Excellence

As one of the oldest and most iconic toy stores in the world, we deeply value our rich heritage. We carefully curate the highest quality, most unique products available, ranging from heirloom-quality plush animals and hands-on science kits to exclusive, high-end collectibles. We take pride not only in our product selection but also in our legendary, interactive in-store experiences that bring the magic of childhood to life.

Our Commitment

  • Uncompromising Quality: We adhere to the highest standards of safety and craftsmanship to ensure every product meets our rigorous expectations.

  • Exceptional Experiences: Through immersive design and dedicated service, we strive to transform every visit into an unforgettable memory for your family.

  • Spirit of Discovery: We encourage exploration and discovery, committed to sparking creativity in children and accompanying them on their journey of learning and growth.

Whether you are searching for that perfect, one-of-a-kind gift or simply wishing to relive the dreams of your own childhood, FAO Schwarz remains your ultimate destination for magic and wonder.